The NFL is in the midst of a major bettors backlash over the new concussion protocols, and the league’s new owners are trying to keep it that way.
With the NFL having an annual $3 billion market cap and $2.7 billion in total revenue, it has an enormous amount of money to spend.
But it’s also the one game the league is currently the biggest bettor.
The average NFL fan bets at least $200 for every game in the league, according to Forbes.
And the bettor’s main motivation to bet on the NFL seems to be to try and keep the league healthy and profitable.
The league is facing an unprecedented amount of pressure to implement a new set of protocols that would help players avoid brain injuries in the future.
The league is also struggling with a lot of other issues, like the opioid epidemic, as well as the backlash from the concussion protocol changes.
The NFLPA recently launched a new campaign to highlight the league and its problems with addiction and brain trauma, according a report from The Wall Street Journal.
The NFL is now looking to a new revenue stream: betting on games.
As a result, it’s investing heavily in an advertising program that will air during football games.
The first ads for the ad program are slated to air on Sunday.
The new campaign will air in the first quarter of 2018, according The Wall St Journal.
According to the company, the NFL will be paying out $1.4 million to each of the 20 participating advertisers and their teams, which will cover the first half of the ad campaign.
The ads will air for five weeks in total, according the report.
This is the second major ad campaign from the NFLPA, which last year launched a campaign against the NFL’s concussion protocols.
The ad campaign will also air during Sunday’s Super Bowl, the league announced last month.
According to a report in The Wall Str., the NFL has already spent more than $1 billion on ad buys for the NFL ad program, which has generated more than 500,000 impressions since its launch.
The company has also invested $250 million in its ad production, according Fortune, which was funded by a $250,000 investment from the Trump Foundation.